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SPOTLIGHT ON B&l BICYCLES
By: Richard L. Duquette, Esq.
As we all know, bicycle shops draw
customers into their store for unique
reasons.
Many customers are attracted to the B&L
shop (off PCH 101 – near Fletcher Cove)
fo r
their repair and fitting services
offered by Dan Rock, their modest
bicycling & triathlon expert. I have
known “Dano” for over 20 years and can
attest to his true love of bicycling.
Dano really listens to his customer’s
needs, and then performs his magic.
Besides his 30 years in the “business”,
he’s won many State and local track and
road (individual & team) titles. So,
his Serotta bicycling fitting
certificate is icing on the cake. He is
backed by an ace team of mechanics, in
B&L’s large service bay; who are quick
to point out use of biodegradable
“green” products.
 You
should also know that B&L owner Scott
Rittschof gives back to the community
that supports him. B&L helps fit
disabled athletes, including several
disabled military personnel, through its
long time support of the Challenged
Athletes Foundation (CAF). For
example, B&L created the shift system
for “one arm” Willey Stewart. B&L also
sponsors several clubs (bicycling and
triathlon) and offers them discounts.
B& L even helps the YMCA with periodic
flat repair and maintenance clinics.
Next door to B&L, at Java Depot, you can
caffeine up before one of the many group
rides that leave from the store. Call
for details (858) 481-4148.
B&L also caters to women athletes. The
staff is trained to address women’s
cycling issues, the stores carry a wide
range of women’s specific products, and
B&L has one of the only female fit
technicians in the area, Julia Uhlendorf.
You can find Julia at B&L’s “Sports
Arena” shop (Rosecrans exit off I-5 and
I-8).
So, check out B&L at
blbikes.com for all your bicycle,
service and Triathlon accessory needs.
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